What is a Value Proposition?

A value proposition describes the quantifiable benefit(s) that the individual(s) or organization(s) are promising to deliver. It is the unique value you can bring to the prospect if they chose to become a customer.

Understanding and creating a value proposition takes time to analyze and truly understand what you are delivering. The end result of a nicely crafted value propositions is a clean and crisp 30 second story commonly referred to as an elevator pitch.

Be Genuine. Be Clear. Deliver Value.

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