What is Cross-selling?

Cross-selling is basically getting the customer to spend more more by adding more products from another category. For example, you go buy homeowners insurance and the insurance agent frequently reaches out to you occasionally to also purchase car insurance. This is a commonly used, and frequently adviertise, Cross-selling technique. Best Buy and purchase a brand spanking new PC, the sales person will ask you if you want to buy an extended warranty. This is a perfect example of an up-sell, the insurance agent attempting to get you to spend more money for different services.

Cross-selling should not be confused with Up-selling,

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