Why Are Page Title Tags Important?

The title tag, which sets the text displayed in the title bar of the browser window and is also the title that appears in the Search Engine Result Pages (SERP’s), is very highly rated by search engines as being indicative of the page’s content. The engines do differ in how much of the title they index, but the general rule of thumb is that the first 60 or so characters are the most important.
Therefore, you should NOT simply put your company’s name or product name in the title tag, but you should keywords or key phrases.

Put it this way, if your title doesn’t concisely describe your page, your page is not going to be indexed well in search engines.

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