What is a QR Code?

A QR (Quick Response) Code is a type of barcode that stores data that is easily and quickly readable by smartphones. QR Codes have recently become very popular recently due […]

A QR (Quick Response) Code is a type of barcode that stores data that is easily and quickly readable by smartphones. QR Codes have recently become very popular recently due to their ability to store product information, contact information, URL’s and/or several other pieces of information accessible by smartphones. The growth of highly functional smartphones and mobile marketing have fueled the growth of QR Codes. QR Codes enable smartphone users to get digital information associated with non-digital marketing campaigns and/or advertising. Because of this, QR code usage is slowly becoming a must for any marketing campaign. Marketing to mobile users is surely a growth trend that is likely to continue and improve for years to come. Think of a QR Code, like a clickable link for smart phones.

QR Code for CitrusTickets.com

Customized QR Code

As a matter of fact, according to a study by comScore, in June 2011, 14 million mobile users in the US – that’s about 6.2% of the total mobile audience – scanned a QR or bar code on their mobile device. The study found that the users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.

The study also found that these scanners were more likely to be men (60.5% of scanners) and aged 18 to 34 (53.4%) and have a household income of $100,000 or above (36.1%). Read more about this study…

For consumers, only a smartphone (with a camera) and a QR Reader app is needed to instantly read any QR Code. When a consumer sees a QR Code (like the one above) thank can simply launch the QR Code Reader application, point it at the code and the data embedded within the QR Code will suddenly appear on their smart phone. The above QR Code I created will take you to CitrusTickets.com, an internet ticket site I operate.

For marketers, understanding which consumer segments scan QR codes is important to understand how QR codes can fit into your marketing strategy. To learn more about how to use and create QR Codes, please refer to my How to create a QR Code blog.

Thanks for reading.

Doug

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