The PESO Model Defined…

Ever heard of the PESO Model?  It is recent buzz acronym that helps organizations understand the new rules around a media strategy.  I have been hearing a lot about it […]

Ever heard of the PESO Model?  It is recent buzz acronym that helps organizations understand the new rules around a media strategy.  I have been hearing a lot about it lately, so I figured I would take some time to describe the basic concepts of the PESO Model.PESO Marketing Model

What is the PESO Model?:

Essentially the PESO model is a framework for how public relations and communications professionals should think about PR.   The PESO (paid, earned, shared, owned) model, was created by Gini Dietrich. Dietrich is a leading voice for the PR industry, and author of Spin Sucks.

What are the key elements to the PESO model?:

  1. Paid Media: Organizations pay to put their content in-front of external audiences.  Examples: Advertising and Sponsorships
  2. Earned Media: Organizations will convince industry thought leaders to leverage their content to communicate to external audiences.  Examples: Blog posts and News Articles
  3. Shared Media: Organizations enable external audiences to share content about the company and/or products and services. Examples: re-tweets, social media likes and comments/posts.
  4. Owned Media: Organizations fully own the content for external audiences to consume. Examples: Corporate Website and Brochures.

If your organization is not leveraging the PESO model when it comes to your communication strategy, you are surely missing out on key channels.

Thanks for for reading my brief explanation of the PESO model.

 

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