Your Brand is what I think it is

A sheep is a sheep, even if you tell me its a dog. Your brand is not what you tell me it is, it is what I think it is, […]

A sheep is a sheep, even if you tell me its a dog.

Your brand is not what you tell me it is, it is what I think it is, based on my experience with you. If you only say and never do, your brand will never achieve greatness.

Always keep in mind that your brand is your reputation, your image, and the “mind share” you occupy in people’s brains based on their experiences with you, whether real or imagined.



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