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Recent Oomphs!
- How NOT to use Google AdWords – Mistake # 2
- Upstream and Downstream Marketing Defined
- What is Innovation and how can you effectively use it in Marketing
- Five Steps to Create an Effective Brand Experience
- Your Brand is what I think it is
- The PESO Model Defined…
- SEO Tip: Importance of the URL
- How To Get Found Online?
- How NOT to use Google AdWords – Mistake # 1
- How to Make a QR Code for Personal or Business
Marketing 101
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Marketing Definitions Archive
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![Lately, I have had some folks ask me about upstream and downstream marketing. IMO the concept of downstream market is much better understood and utilized in the world than upstream […]](http://marketoomph.com/wp-content/uploads/river-115x115.png "Upstream and Downstream Marketing Defined")
Upstream and Downstream Marketing Defined
Posted on February 9, 2017 | No CommentsLately, I have had some folks ask me about upstream and downstream marketing. IMO the concept of downstream market is much better understood and utilized in the world than upstream […] -
![Innovation is a word that is grossly overused by corporate Marketing departments. Sure it is a catchy term that makes a company sound interesting, but are they really innovative? Or […]](http://marketoomph.com/wp-content/uploads/Innovation-Definition-115x115.jpg "What is Innovation and how can you effectively use it in Marketing")
What is Innovation and how can you effectively use it in Marketing
Posted on January 20, 2017 | No CommentsInnovation is a word that is grossly overused by corporate Marketing departments. Sure it is a catchy term that makes a company sound interesting, but are they really innovative? Or […] -
![A QR (Quick Response) Code is a type of barcode that stores data that is easily and quickly readable by smartphones. QR Codes have recently become very popular recently due […]](http://marketoomph.com/wp-content/uploads/Citrus_Tickets-115x115.png "What is a QR Code?")
What is a QR Code?
Posted on March 6, 2016 | No CommentsA QR (Quick Response) Code is a type of barcode that stores data that is easily and quickly readable by smartphones. QR Codes have recently become very popular recently due […] -
![Cross-selling is basically getting the customer to spend more more by adding more products from another category. For example, you go buy homeowners insurance and the insurance agent frequently reaches […]](http://marketoomph.com/wp-content/themes/arras/images/thumbnail.png "What is Cross-selling?")
What is Cross-selling?
Posted on January 28, 2016 | No CommentsCross-selling is basically getting the customer to spend more more by adding more products from another category. For example, you go buy homeowners insurance and the insurance agent frequently reaches […] -
What is Up-selling?
Posted on January 27, 2016 | 1 CommentUp-selling is basically getting the customer to spend more money by purchasing a more expensive model of the same type of product or additional items to benefit, enhance, supplement or […] -
What is a Value Proposition?
Posted on December 6, 2015 | No CommentsA value proposition describes the quantifiable benefit(s) that the individual(s) or organization(s) are promising to deliver. It is the unique value you can bring to the prospect if they chose […]