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Recent Oomphs!
- How NOT to use Google AdWords – Mistake # 2
- Upstream and Downstream Marketing Defined
- What is Innovation and how can you effectively use it in Marketing
- Five Steps to Create an Effective Brand Experience
- Your Brand is what I think it is
- The PESO Model Defined…
- SEO Tip: Importance of the URL
- How To Get Found Online?
- How NOT to use Google AdWords – Mistake # 1
- How to Make a QR Code for Personal or Business
Marketing 101
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Marketing Strategy Archive
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![Lately, I have had some folks ask me about upstream and downstream marketing. IMO the concept of downstream market is much better understood and utilized in the world than upstream […]](http://marketoomph.com/wp-content/uploads/river-115x115.png "Upstream and Downstream Marketing Defined")
Upstream and Downstream Marketing Defined
Posted on February 9, 2017 | No CommentsLately, I have had some folks ask me about upstream and downstream marketing. IMO the concept of downstream market is much better understood and utilized in the world than upstream […] -
![Innovation is a word that is grossly overused by corporate Marketing departments. Sure it is a catchy term that makes a company sound interesting, but are they really innovative? Or […]](http://marketoomph.com/wp-content/uploads/Innovation-Definition-115x115.jpg "What is Innovation and how can you effectively use it in Marketing")
What is Innovation and how can you effectively use it in Marketing
Posted on January 20, 2017 | No CommentsInnovation is a word that is grossly overused by corporate Marketing departments. Sure it is a catchy term that makes a company sound interesting, but are they really innovative? Or […] -
![Ever heard of the PESO Model? It is recent buzz acronym that helps organizations understand the new rules around a media strategy. I have been hearing a lot about it […]](http://marketoomph.com/wp-content/uploads/PCT0315-pg104-115x115.jpg "The PESO Model Defined…")
The PESO Model Defined…
Posted on September 5, 2016 | No CommentsEver heard of the PESO Model? It is recent buzz acronym that helps organizations understand the new rules around a media strategy. I have been hearing a lot about it […] -
![The simple answer is, you find an online QR Code Generator, like the one from BarCodesInc, put in the information you want the user to see (text or a web […]](http://marketoomph.com/wp-content/uploads/cartoon-115x115.jpg "How to Make a QR Code for Personal or Business")
How to Make a QR Code for Personal or Business
Posted on March 8, 2016 | No CommentsThe simple answer is, you find an online QR Code Generator, like the one from BarCodesInc, put in the information you want the user to see (text or a web […] -
![I find it a bit comical that so many marketing folks try to over-complicate a company’s message and/or a product value proposition. I think we, as humans, have the need […]](http://marketoomph.com/wp-content/uploads/shirtpromo-simplicity-115x115.jpg "Keep Your Messaging Simple")
Keep Your Messaging Simple
Posted on February 22, 2016 | No CommentsI find it a bit comical that so many marketing folks try to over-complicate a company’s message and/or a product value proposition. I think we, as humans, have the need […] -
![Let’s get straight to the point, product brochures, company collateral, case studies, ROI scenarios, white papers and any other type of biased literature are the biggest crutch for sales and […]](http://marketoomph.com/wp-content/uploads/Product-Collateral-115x115.jpg "Product Brochures: Sales Aid or Sales Crutch?")
Product Brochures: Sales Aid or Sales Crutch?
Posted on February 10, 2016 | No CommentsLet’s get straight to the point, product brochures, company collateral, case studies, ROI scenarios, white papers and any other type of biased literature are the biggest crutch for sales and […] -
![Happy New Year to everyone! I wanted to start off 2015 by sharing a marketing rule that I have followed for many many years. I can guarantee that if you follow […]](http://marketoomph.com/wp-content/uploads/Horse_with_blinders-115x115.jpg "Focus = Success")
Focus = Success
Posted on January 2, 2016 | No CommentsHappy New Year to everyone! I wanted to start off 2015 by sharing a marketing rule that I have followed for many many years. I can guarantee that if you follow […]