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![A QR (Quick Response) Code is a type of barcode that stores data that is easily and quickly readable by smartphones. QR Codes have recently become very popular recently due […]](http://marketoomph.com/wp-content/uploads/Citrus_Tickets-115x115.png "What is a QR Code?")
What is a QR Code?
Posted on March 6, 2016 | No CommentsA QR (Quick Response) Code is a type of barcode that stores data that is easily and quickly readable by smartphones. QR Codes have recently become very popular recently due […] -
![I find it a bit comical that so many marketing folks try to over-complicate a company’s message and/or a product value proposition. I think we, as humans, have the need […]](http://marketoomph.com/wp-content/uploads/shirtpromo-simplicity-115x115.jpg "Keep Your Messaging Simple")
Keep Your Messaging Simple
Posted on February 22, 2016 | No CommentsI find it a bit comical that so many marketing folks try to over-complicate a company’s message and/or a product value proposition. I think we, as humans, have the need […] -
![The title tag, which sets the text displayed in the title bar of the browser window and is also the title that appears in the Search Engine Result Pages (SERP’s), […]](http://marketoomph.com/wp-content/themes/arras/images/thumbnail.png "Why Are Page Title Tags Important?")
Why Are Page Title Tags Important?
Posted on February 15, 2016 | No CommentsThe title tag, which sets the text displayed in the title bar of the browser window and is also the title that appears in the Search Engine Result Pages (SERP’s), […] -
![Let’s get straight to the point, product brochures, company collateral, case studies, ROI scenarios, white papers and any other type of biased literature are the biggest crutch for sales and […]](http://marketoomph.com/wp-content/uploads/Product-Collateral-115x115.jpg "Product Brochures: Sales Aid or Sales Crutch?")
Product Brochures: Sales Aid or Sales Crutch?
Posted on February 10, 2016 | No CommentsLet’s get straight to the point, product brochures, company collateral, case studies, ROI scenarios, white papers and any other type of biased literature are the biggest crutch for sales and […] -
What is Cross-selling?
Posted on January 28, 2016 | No CommentsCross-selling is basically getting the customer to spend more more by adding more products from another category. For example, you go buy homeowners insurance and the insurance agent frequently reaches […] -
What is Up-selling?
Posted on January 27, 2016 | 1 CommentUp-selling is basically getting the customer to spend more money by purchasing a more expensive model of the same type of product or additional items to benefit, enhance, supplement or […] -
![Happy New Year to everyone! I wanted to start off 2015 by sharing a marketing rule that I have followed for many many years. I can guarantee that if you follow […]](http://marketoomph.com/wp-content/uploads/Horse_with_blinders-115x115.jpg "Focus = Success")
Focus = Success
Posted on January 2, 2016 | No CommentsHappy New Year to everyone! I wanted to start off 2015 by sharing a marketing rule that I have followed for many many years. I can guarantee that if you follow […] -
What is a Value Proposition?
Posted on December 6, 2015 | No CommentsA value proposition describes the quantifiable benefit(s) that the individual(s) or organization(s) are promising to deliver. It is the unique value you can bring to the prospect if they chose […]