Marketing Definitions Archive

  • Cross-selling is basically getting the customer to spend more more by adding more products from another category. For example, you go buy homeowners insurance and the insurance agent frequently reaches […]

    What is Cross-selling?

    Cross-selling is basically getting the customer to spend more more by adding more products from another category. For example, you go buy homeowners insurance and the insurance agent frequently reaches […]

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  • Up-selling is basically getting the customer to spend more money by purchasing a more expensive model of the same type of product or additional items to benefit, enhance, supplement or […]

    What is Up-selling?

    Up-selling is basically getting the customer to spend more money by purchasing a more expensive model of the same type of product or additional items to benefit, enhance, supplement or […]

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  • A value proposition describes the quantifiable benefit(s) that the individual(s) or organization(s) are promising to deliver. It is the unique value you can bring to the prospect if they chose […]

    What is a Value Proposition?

    A value proposition describes the quantifiable benefit(s) that the individual(s) or organization(s) are promising to deliver. It is the unique value you can bring to the prospect if they chose […]

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